S.R.K has established such a high level of recognition as IPL owner based on three main factors.

Bollywood Superstar: One of the biggest film icons not just in India, but globally.



International fans follow him because his celebrity status draws global awareness to KKR's brand despite their lack of cricket interest.



The entertainer role includes field dances as well as crowd hyping and powerful speeches through which that unmistakable SRK charm emerges.



The emotional connection between SRK and his team makes him beloved by KKR supporters even though he is more than a logo.